Date of Award

Spring 2016

Degree Type


Degree Name

Master of Science (MS)


Professional & Technical Communication

Committee Chair

Karen Sorenson

First Advisor

Kay Eccleston

Second Advisor

Michael Masters


This paper reports on how four American towns that have active Superfund remediation underway in their communities are attempting to overcome stigma associated with the cleanup in part by promoting outdoor recreation. These towns are located in high-amenity areas and are able to market a bevy of recreational opportunities. This paper analyzes the interviews of eight people (two from each town) and print promotional materials from each community to determine rhetorical marketing techniques employed by each place. Finally, this paper uses quantitative data from a variety of sources to analyze how effective the marketing rhetoric has been in recent years.


A thesis submitted in partial fulfillment of the requirements for the degree of

Master of Science in Technical Communication